Editions Milano


A piece of artistic design that is as iconic as it is ironic. Since ancient times people have come up with ways to safekeep their most precious possessions. Centuries ago in Greece and Rome, Egypt and even China containers with intricate mechanisms were devised all with one purpose: safeguard their content. Safes and vaults are still used nowadays and are now more intricate and complex than ever, even though the basic concept is still unchanged.

Our research on the subject took the object’s concept a step further questioning the actual role of a safe. Protection of valuables is an important issue but what is valuable and what is not is something that is decided by the people who place it inside a safe. The Precious project puts in evidence the valuable contents for everyone to see creating containers that are as valuable as the objects ‘hidden’ within them. It is up to the owner to decide what he wants to hide in plain sight. Discover more on :

Paradigms Of A Hybrid World